Sunday, September 20, 2009
Delhi Metro
Thursday, December 25, 2008
Inner-driven vs outer-driven CSR
Responsibility for your employees.
Responsibility for your business partners.
Responsibility for your clients.
Responsibility for your stakeholders.
Responsibility for environment (which actually means responsibility for people who are living on the planet earth because sustainable environment benefits the people who are living in this environment).
Responsibility for your community. (includes CSR initiatives (in the worst case donating to the NGO for social cause) - the most common understanding of CSR which is only a fractional/tiny part of CSR).
What does being responsible mean?
Merriam-Webster Online Dictionary provides the following definition for responsibility:
The quality or state of being responsible: as a : moral, legal, or mental accountability b : reliability, trustworthiness
From the definition above a (moral, legal, or mental accountability) could be described as an outer-driven responsibility that might come within the law, social norms etc., whereas b (reliability, trustworthiness) could be described as inner-driven responsibility that comes within our own state of mind.
Lets draw these parallels into the CSR context.
Outer-driven CSR - comprises CSR activities under the PR and law regulations
In this case undertaken CSR activities are superficial. The reason is to improve the corporate image and foster the sales. Or the CSR activities are driven from the law regulations where the government agitates corporates to involve into CSR.
Inner-driven CSR - comprises CSR activities and policies evolved from the management level. It is all about they do the business, the responsible business. Company is doing what is right, not what is easy.
In the case of Inner-driven CSR, the whole CSR concept is embraced. CSR is part of the strategy and there is no decision made that contradicts the core of the CSR.
What I want to say is that Outer-driven CSR is not the true CSR. This is just putting on the mask and using CSR as a tactics, not as a strategy.
A lot of outer-driven CSR is happening out of there. And even more is about to come if the governments and politicians don't stop announcing the policies for the companies to engage into CSR.
'Closer home several state government has begun framing rules to make
companies become more responsible to their stakeholders. The Gujarat
government is drafting a fresh Company law which will make it
mandatory for companies to spend a goodly part of their profits on
corporate responsibility.'
Does the government really think that the Company law will transform the companies' performance? Okay, they will donate the money to the NGO (which they will choose from some NGO of their relative or friend, so this is pure business again where the dirty money matters only). And that's it. Company will take it as an outer-responsibility and will not care about the cause and why they are doing it.
In contrast if there is no such a law, the companies that spend on the cause are at least thinking to some extend why they are doing so. (The true companies are thinking about it anyway). Thus outer pressure is not leading to the true CSR. It only suppresses it.
One more point about the company law on the mandatory donation. Why don't the government just spend the certain amount of money on the social cause? Companies are paying taxes anyway. Why to make it too complicated and keep adding different laws?
Simplicity should be the key to all the regulations. And contributions should come from the inner-state, not from somewhere above.
If you take the responsibility for yourself you will develop a hunger to accomplish your dreams.
-Les Brown
Thursday, December 18, 2008
Multitasking
Is it really like this?
Well... when I am observing my own experience then I can pretty sure say that multitasking is not for me. I need to concentrate and focus on one task. The reason could be that I have been taught to work/learn on this mode. At my high school times I was not allowed to do my homework while listening to the music or watching TV. My parents taught me to study in the silence and with full concentration. By virtue of the teaching of my parents I had been kept this approach to learning.
Now while I am working in the office sitting in one room with around 20 people and with 3 more people around one table there is a lot of noise out there. Yes, it is my first 8:30 to 5:30 office job and this is quite a lot different from what I have been used to before. I can feel that my mind is disturbed and the efficiency is low although I cannot say with assurance that it is because of the crowded office. The change in my work environment is not the only change in my life right now thus it is impossible to say whether the noise and constant "being online" is the reason for inefficiency.
Anyhow lets take another perspective. We might think that scientific studies reveal how the brain is working and they communicate the objective truth only. I don`t think so. A scientific theory could be invalidated just with an other scientific proof that argues just the opposite. In (neuro)psychology it could be seen quite clearly how different theories offer different approaches and there is nothing as just one true theory.
Coming back to the multitasking myth theory. Lets speculate that it is objective truth that brain is not constructed for multitasking (in present time, in our 21st century). Anyhow we should not forget that brain consists of neurons and neurons are very flexible. Neurons can connect to each other in any way and build the new structures for brain. 1 000 years ago, 5 000 years ago, 1 000 000 year ago and so on, the human brain was totally different from today`s brain. Evolution is happening all the time and the world is in the constant transformation. Change is a natural part of the life, of the life of a person or of the life of the human evolution). Thus what is natural today might be destructive tomorrow. If the path of the evolution is to move towards multitasking then suppressing multitasking today is dangerous. At the same time, if all the people stop multitasking today then the human brain will never develop the multitasking ability. For developing the multitasking ability there should be at least a bunch of people performing this procedure of brain.
In all should people ignore the multitasking today or not? Multitasking might be myth today but will it be myth tomorrow? Do you want to run on efficient mode today and to be dead as a spice in the future generations? How surprising it isn't it depends a lot what majority of people will choose, whether they will keep on multitasking or they will stop doing so. And even this might not be the answer or even close to the answer! World is unpredictable.
Monday, December 15, 2008
My traineeship at Technopak
The first perception about the office in the beginning was impressive. I did not expect something like this from India which is considered relatively poor country. Now, as I see it in Gurgaon, many international companies have their offices here - Ericsson, Oracle, PricewaterhouseCoopers, Microsoft etc... There are also many call centres operating in Gurgaon providing the outsourcing for the U.S. comapnies.
I am working in the Mindscape - strategic consumers insights division.

Within Mindscape there are three kind of directions:
- shopper insights (Environsell)
- trend insights (Future Forward)
- design & innovation insights (Magic Box)
Until now I have been involved into some work within shopper insights and most of the time I am busy with trend insights. Right now we are working on 2 Outlooks (quarterly reports by Technopak) - Indian Wedding Industry Outlook and Consumer Trends 2009 Outlook. Probably I should post a separate write-up about the Indian weddings. I have not participated in any wedding yet (although it is not difficult to be invited to the wedding, I guess I have recieved around 5 wedding invitations to my e-mail from my collegues at work but most of them took place quite far), but I already have gained quite a deep knowledge about Indian weddings. I am learning a lot... sometimes it seems this is the only thing I am doing - learning - and I am not delivering as much as I should for the company, but everything is new and first I need to understand this new environment and work role.
What I am not so much happy with is the Indian time management or rather the absence of any time management. I feel that I am not able to impart my frustration that I had in the beginning about the time management and order because I am already used to it. I should had written about this before as I dont have these negative feelings any more and sometimes it seems like I am becoming like one of them in terms of time managemet :)
"Walt you talk" - this has been my motto. In India you raraly see this phenomenon if ever at all. And yes, in some sense I might behave as indian a bit... but I know it will change once I get back to the Western culture.
The company has taken a good care of us (means trainees) while helping with the basic formalities as FRO (Foreign Registration Office), insurance, local bank accounts. Doing everything by ourselves would had been quite complicated.. although even the FRO registration with the help of one employee was not easy. We went there twice (as we were missing some documents) and even then it was not completed.. as still something was missing. This could be a long and funny story how it finally got done!
This internship experience I am getting by AIESEC - the world`s largest student organization that provides international platform for young people to discover and develop their potential.
Visit:
Sunday, November 30, 2008
Getting Internet Connection in India
On wednesday I called up the guy from the Youtele.com. Unfurtunately, wednesday was his day off. Next day I called him again and he promised to come at 7 o`clock. Yes, he did come with another guy. On the phone we did talk to a third guy because these two were not able to decribe everything in English properly. We did pay the pre-payment, installation & modem bill and we were told that the next day someone is coming to do the installation job. Next morning Marieke got the call in concern that the Internat guy is not coming and he will come on Saturday at 10 AM. We did wake up by 10 AM as the person might come. Only around 3 PM he was here, in between I did many calls to the service provider and every time he promised the guy to come in one or half an hour. Anyway, this person drew only the cable. He did nothing else than drawing the cable from outside into our room. He was saying that an other person has to come to set up the modem.
While calling the service centre again, they promised to send the person with the modem the next day. Of course I was waiting again many hours that guy to come. Now everything is finally done! :)
This was an example how things work in India. Many people are involved in one task. Everyone has their own part in the completion of job. And everything takes time, a lot of time. Time management is very poor. If they agree the time for 10 AM, then it might turn into 4 PM. And you waste the whole day for waiting.
One of the reasons of splitting the task is creation of more jobs. India needs many new jobs. There are many people to help to rise up, especially in the villages. Still this justification is not enough. Better workforce managemet can lead India to the economical prosperity.
Thursday, November 13, 2008
First impression about India
Saturday, October 4, 2008
INDIA

So Karina.. WHERE ARE YOU GOING???
Well I am going to my AIESEC traineeship at Technopak (http://www.technopak.com/) in India. This is an international management consulting firm that provides strategy advise and implementation support to leading companies across the world in the focus areas of food & grocery, fashion, consumer durables, consumer electronics, fast moving consumer goods, healtcare, hospitality and human resource development. (believe me or not but I didnt copy it from the home page, I already know how to introduce my work place!)
Technopak has it`s head office in Gurgaon and this is only 30 min away from Delhi, the capital of India. There are also offices is Bangalore (which I might visit as well) and in Mumbai.
Okay. Nice. What are you going to do there?
My job will be market research. I liked the most MindScape - the strategic consumer insights division of Technopak. It is the place where I can apply my background (psychology & economics) fully. Consumer psychology is a distinct branch!
It seems interesting! When are you going?
I am leaving Estonia on the 28th of October and I will be in India on the 29th of Oct. There will be 5 trainees starting work at Technopak and we are going to start from the 1st of November.
And for how long?
I am going there for 1 year. Yes, the whole year of new experiences, diversity, people from all the corners of the world and continius professional and personal growth! Isn`t it amazing?
Would you like to add anything?
Yes, I promise to keep my blog more fresh and up to date with my adventure in India!
Thank you Karina for these news and next time hear about you in India.
Thank you for listening as well and greetings from Pattina!
Friday, April 18, 2008
Lack of communication in organisation (communication assumetry) = absence of caringness

After having talk with Ege I thought a lot about this fenomen. I tried to find out - why is it so. I reached the routs of this fenomen.
The reason is the absence of caringness. When someone wants to ensure the well being of other person, then it will come automatically that the information will be delivered to the right person. Communication is the tool. Communication as it is, is not the final goal. No one communicates because of the communication itself. If people would have the ability to read what other think, there would be no need for the communication as it exists nowadays. And when you think about the well being of other person - communication comes as a natural part of the process.
Care(=communicate) about the people around you!
Saturday, April 12, 2008
Who are we?

Wednesday, February 6, 2008
CSR
My mind changed when I was about to graduate the high school. I didnt like the world of the dirty business. I saw there a lot of corruption and it seemed impossible to do something alone without playing the game with others. My values didnt match the business world. So I went to study psychology because it was a way to help other people. Psychology and ethics are usually going together although sometimes you might hear about some "psychologists" who have no relevant education.
While discovering AIESEC I understood that actually business is not only about dirty games. There are many people who are living the right values and want to be a true leader.
Now I found CSR. Still I have some controversy with some people but I dont believe in Friedman`s doctrine - the business of business is business. And I believe that CSR is the future. It must be.
CSR is not as popular in Estonia as it is in West Europe. Hansapank is the first - they are building their CSR division. From this year Äripäev is also launching the CSR Index. So it is starting from somewhere atleast. And I want to do my seminar work in CSR (research related to values, personality...).
Monday, January 21, 2008
First post this year
This is how i spent the 1st of January 2008.
Wednesday, October 17, 2007
Monday, October 15, 2007
projectEDU
This is a project that our team is working at in AIESEC. The aim of this project is to improve and diverse language teaching at secondary schools in Tartu and its near surroundings. What we gonna do is to bring native (preferred) language teachers to our schools and give a possibility to Estonian interns to go abroad. Why are we doing this? Because we see lack of language teachers and creativity at secondary schools.
By our side we want to give the best integration during the stay of a foreigner. Estonian language classes and cultural introduction (for example trips to every county) will be provided.
Interns will also work out a unique personal development/creativity class that the pupils will have as an optional subject.
At the end of a school year all the interns and some pupils will share their experience on a conference. Pupils will give their performs.
So - if you are a student of some language department dont miss this opportunity. Practice is the best way of learning.
Monday, August 13, 2007
Graffity



Saturday, August 11, 2007
Sweden
Why isnt there any youth clubs like this in Estonia??? :(
Thursday, May 24, 2007
Strange findings...
Tuesday, May 1, 2007
Specialist or generalist?
So it is important to find balance between specialization and generalization. And spezialization is even a little bit more important.
I have worked a lot with my weaknesses. It seemed to me really important to overcome my weak sides (as i wanted to be generalist - so it was essential to develop my weaknesses). Recently i found an article and it made me think.
"Individuals can choose to work on weaknesses, which, we believe, can produce only small incremental levels of growth. Or they can spend equal amounts of time, hard work, and discipline developing strengths and, as a result, experience significant growth. "
So - i have to focus on my strenghts and start to work on something certain. I need to find my specialization. But i feel that every choice sets me limits. If i choose something then it means that i cant choose other things and i will have only this one thing. What if i get bored of this one thing? I love diversity. But still - i have to choose this one thing that will be the most important. And if i cant otherwise - then there will be some less important things also.
"Extraordinary individuals are distinguished less by their impressive "raw power" then by their ability to identify their strenghts and then to exploit them."
"Successful individuals identify in themselves some reoccurring patterns into genuine and productive strenghts."
Friday, April 20, 2007
English, English, English...
I allow myself to write in Estonian when i really feel like expressing myself in Estonian. Because it is not easy to express my feelings in English.
Why did i take this desicion?
1) Not everyone knows Estonian.
2) I have to practise my English.
3) There is a difference for me if i read a text in Estonian or in English. I perceive them a little bit differently althought there is the same thing written (maybe its the things called linguistic relativity). And there is a difference if i write in Estonian or in English.
Sunday, March 25, 2007
Võta aega loominguliseks tegevuseks!

Thursday, March 1, 2007
Back from Macedonia
See oli siis kõik tehnilise külje pealt ;)
Hiljem, kui mu enda arvut normaalselt funktsioneerima hakkab ja kui ma pildid saan, siis teen ka kokkuvõtte ja lühikirjelduse Makedoonia tripist, aga praegu tahaks nii palju öelda, et see oli mega super reis. Makedoonia polnud küll mega arenendud riik (aga mäed olid küll super!) ja meie elamistingimused polnud kiita, kuid kõik need inimesed, kes seal koos olid, olid tõeliselt fantastilised. Me olime seal kogu grupiga (36 osalejat + koolitaja) pidevalt koos ning noortevahetuse lõpuks sai kõigiga nii ära harjutud, et nüüd on küllaltki raske siin Eestis, kuna kõiki neid lahedaid inimesi pole enam ümberringi. Maadest olid seal esindatud Eesti, Poola, Bosnia ja Makedoonia. Vähemalt ei kavatse me alla anda ja tahame korraldada suvel siin kõigi nende samade osalejatega noorsoovahetuse. Ootan väga!
Miss you people.

